The Boss Babe Blog
Build your career without sacrificing your life.
It's the one aspect of my business that still gives me nightmares: Search Engine Optimization. SEO is just another term meaning "your website's ranking in the search engines" or possibly even "the popularity and relevance of your website". Basically, if you don't have good SEO tactics, you are still hiding in the deep, dark corners of the world wide web. Take a moment to think about the vast majority of individuals, businesses, and organizations that have websites. That's all fine and dandy until you are trying to attract new potential clients to your webpage. How are they going to find you? It's impossible to sift through every website ever created to find exactly what you want, so even if you are the company that they don't even know they need, they aren't going t be able to locate you if your SEO tactics are terrible. I'm going to share some of my SEO tips with you today. Now, I'm no expert, but these are the tactics that allow me to sleep a bit better at night.
1. Do Not Buy Traffic
It's tempting. Honestly, it's like the Devil is dangling a red velvet cupcake in front of your nose. Don't approach SEO in this manner. You must be strong. It is against the Google guidelines and terms of service to buy traffic for your website. It might boost your rankings in the long run, but if you are caught, your reputability is going to plummet. In addition to the prospect of being caught, looks might be deceiving when it comes to these types of services. Even if your analytics show that you are getting thousands to millions of hits a day, you need to take into consideration whether or not those clickers stayed on your website. Is your bounce rate high? You might have bought bots instead of real human traffic. Maybe you bought China traffic. Whatever the case, buying traffic for your website is the most common method of playing with fire in online businesses.
2. Write Professionally, Write Casually.
When SEO first began to become a big industry, some business owners felt like all of their web content needed to be loaded with SEO optimized keywords. Essentially, this worked in the beginning, but the effectiveness of keyword-loading dropped drastically when "everybody started doing it". In the long run, the business owners who had overrun their website with keywords lost readers because the content was too difficult to understand. If you have to choose between including a keyword or ease of reading for your audience, always choose the latter. In the end, SEO comes down to the number of faithful readers you have for your website. If they can't understand your writing, they aren't going to keep reading, and your SEO statistics are going to drop.
3. Write Interesting Content.
I'm just going to start out with an example to explain this tip, because I believe the title should speak for itself. Let's say you are a "Mommy Blogger", and there's nothing wrong with that, it's actually kind of a cool hobby. You have a blog that is being read by women around the country who have children. Your blog is a place for parents to connect, share experiences, etc. Your blog is an escape, a therapy session, and an information portal all wrapped into one. If you run out of writing ideas, and you just start writing about the funny faces and weird noises that your baby has been making at the dinner table, no one is going to want to read your blog except for yourself and possibly your spouse. If your readers wanted that kind of content, they would go fix dinner and feed it to their own children. It's your responsibility as the writer to give them something else to ponder. Now, let's say you saw a news update on your mobile phone that announced a popular brand of baby food has been recalled. This would be something interesting to inform your readers of. Many of the parents reading your blog have probably used that brand of baby food, are currently using it, or know someone who has used it. This is need to know information. Once they realize you are a reliable source of useful information, they will continue to come back to read your blog. You might even start a conversation in the comments regarding other recalls that are currently active. Now you can say you've done your job as a blogger, and you might want to check your rankings again, because you're probably a few steps closer to the top.
4. Work Is Advertisement Too!
If you want people to be able to find your website, you need to advertise it. Obviously, you can buy advertising from popular companies. There are radio advertising offers, television advertisements, flyers, brochures, business cards, etc. You can also buy advertising from popular social media sites such as Twitter and Facebook, or you can use those platforms for free advertisement. One type of advertisement that people often overlook is the work you do. As a blogger, you should be working with other blogs. You should be submitting your work to other platforms. The more places your name appears, the higher your rankings can go. It takes a little bit of extra time and effort, but guest posting on another blog is a great way to shoot to the top!