The Boss Babe Blog
Build your career without sacrificing your life.
There are hundreds of direct sales companies on the block, and even more network marketing companies that refuse to label themselves as “direct sales” in fear that they will send potential customers running in the other direction, although that’s pretty much exactly what they are. These companies have hundreds, often thousands, of affiliates, so it’s safe to say that everyone knows someone who has tried network marketing at some point. A lot of people have dubbed it a “scam”, when in reality they didn’t have the marketing skills they needed to be successful. That’s not to say there aren’t scam companies out there, because there most certainly are. However, not every multi-level marketing company is going to rip you off. After all, people go to college for years to get degrees in marketing, why should the random average individual believe they can run an entire personal business with no prior experience? As someone who has been network marketing and online marketing for upwards of 4 years now, I’m going to let you in on a major secret: the 3 biggest mistakes you’re making when it comes to network marketing.
First of all, you have to keep in mind that you’re branding yourself. If you don’t follow through on promises, or you do nothing but post in random Facebook groups three times each day, then you’re branding yourself as a scam artist, and that’s what your entire potential pool of customers are going to brand you as. Once you’ve set this image for yourself, it’s pretty much set in stone, so you have to be very careful not to make yourself look spammy, regardless of how excited you are about your company in the beginning. One way to combat this is to build legitimate relationships with your potential clients and partners. I’m not talking about the kind of relationships that send you out on fancy dates or makes you propose, I’m talking about the kind of customer/business relationships that remind you why one of your clients just bought that cocktail dress, or which of your clients are going through a tough time and could use some extra cash. Thanks to status updates and the wonderful world of social media, this is a bit easier to accomplish than it was in the days of door-to-door selling.
Second of all, you need to remember that visual effects are everything. If your website looks sloppy, that reflects on the entire business. By sloppy, I mean hard to navigate, displeasing to look at, or confusing for the customers that may not be so tech savvy. Another part of this is grammar and spelling. If you can’t type proper English, many people won’t want to sign on as your recruit. Obviously, your grammar isn’t always a reflection of your marketing skills, but in the average human brain, the two are very closely related, because they’re both fairly simple to learn and majorly based on effort. One way to keep your grammar and spelling in check is to read more and make sure to proofread and edit any blog post, status update, product description, etc. If you’re looking to improve the layout of your website, there are professional options, or you can attempt to do it yourself with a little coding!
Next up on the list of importance is attitude and enthusiasm. If you don’t genuinely love the products and care about the company, then your recruits aren’t going to love the products and care about the company, and your potential customers won’t find your products worth purchasing. After all, you’re trying to sell these products! This can’t be a just for money ploy, you should love these products more than even your most loyal customer, and if you don’t then there is a very serious problem, and you should either address your concerns with the company’s management team or choose to resign and find a different company. If it’s the work itself that has you down, there are other options in that department, as well. You can work from home in many different ways, you don’t have to result to network marketing if it’s not something you enjoy.