The Boss Babe Blog
Build your career without sacrificing your life.
The word on the street last year was that content marketing is dead. Slapping an abundance of keywords into a short article no longer yields results…that is certainly true. However, just because content hacking is dead, doesn’t mean content marketing is dead. The content you add to your website, blog, or portfolio still has as much significance as it did in the early days of the internet. Rest assured: If you’re starting up your first attempt at a blog in this new year, you haven’t arrived too late to the party…you’ve just got to reinvent your method of entrance.
Have you noticed that Hollywood seems to be releasing more remakes than ever in 2017? Have you ever thought about why that’s the case? In my opinion, they’ve run out of unique, interesting storylines. Every time they release something “new”, critics want to deem it “predictable” and “boring”. Every storyline seems to have been filmed over and over again. Hollywood is hoping that the young generation will bring in new issues to enhance, new stories to create, and new characters to make the nation fall in love with…but until that happens, they’re stuck working with what they already have. Bloggers are facing many of the same problems. Readers are just average people…and the average person is busier than ever before. They don’t have time to browse blogs just for the sake of browsing blogs. They have questions, concerns, and curiosities, that they need answered quickly and completely, as to not disturb their busy, daily schedules. If your blog doesn’t offer something new, fresh, and thought-provoking…you’ve got no chance at making it in the marketing world.
The good news is, as I said at the beginning of this article, content marketing isn’t dead…you just have to be ready and equipped to use your imagination a bit more than your blogging ancestors. Luckily for you, I’m here to help you figure out how to inspire that creative brain you’ve kept under lock and key for so long.
First of all, you need to stop looking at stories from the “common-folk” perspective. “Beauty and the Beast” is a classic princess tale that has been retold time and time again…but nearly always from the perspective of the beauty or the beast. How would the story be different if it were told from the perspective of Chip, the little teacup that so admired the princess? Would he have heard her innermost wishes and dreams that she dared not tell in her version of the tale? Would he have been angry at his master, the beast, for the treatment that the princess received, or would he have felt sympathy for the beast, because the beast had confided in him the level of pain and loneliness that the curse had cast upon him? The reader, no doubt, knows the story of the Beauty and the Beast, but casting a new perspective on the age-old tale could be exactly what is needed to attract a larger audience to the tale.
Another way to spruce up your writing is to pay attention to your own life. This may seem like an obvious statement, but the issues you face in daily life are quite similar to the issues your readers are facing. So, if you wouldn’t Google a question…don’t write about it. If you do Google a question, pay attention to the answer and critique it. If there is something you would add or take away from the answer you find, there is no shame in rewriting the article. Of course, make sure it is in your own words…plagiarism is a big no-no, but the idea is definitely a good place to draw inspiration. So, for example, if you run a cooking blog, you already know that there are thousands of online recipes for butterfly-cut chicken. However, butterflying a whole chicken in a cast-iron skillet in less than an hour is something not many people know how to do. Although, it could be turned into a very useful article, because nowadays, everyone is looking for a time-saving tip, especially when it comes to cooking.
The third piece of advice I must give you is this: Don’t be afraid to be controversial. In today’s world, everyone is walking on eggshells to be politically correct, and while it isn’t a good idea to walk around deliberately insulting every person you meet (remember, connections are still everything), it could be beneficial to business if you decide to disagree with the crowd, every once in a while. Take a glimpse at Kanye West. His career as never boomed as much as it has in the past couple of years. Surprisingly, he can’t say his success was from marrying a Kardashian, his success was actually from calling out Taylor Swift on an award show stage. Did this move piss off her fans? Of-course. Have his rants been controversial in the music industry, all around? Yes, they have. However, his little fits onstage have earned him extra stage time at recent award shows (+1 for publicity), an abundance of mentions in social media (+2 for publicity), and even some talk-show conversations focus…(+3 for publicity!). Controversial marketing has built the image of Kanye West that we all know and love (or hate), today. He is living proof that in a country founded on freedom of speech, you should never be afraid to give your opinion. It could save your brand.
The bottom line is: Offer a fresh perspective, get a little controversial, and solve the problems in your own life…follow this formula and you’re going to have readers coming back to your blog day in and day out looking for your latest article. Content marketing isn’t dead, and it probably never truly will be, you just need to stop playing it safe and start actually playing the marketing game. Your brand, and possibly even you’re career, depends on it.