The Boss Babe Blog
Build your career without sacrificing your life.
There are hundreds of direct sales companies on the block, and even more network marketing companies that refuse to label themselves as “direct sales” in fear that they will send potential customers running in the other direction, although that’s pretty much exactly what they are. These companies have hundreds, often thousands, of affiliates, so it’s safe to say that everyone knows someone who has tried network marketing at some point. A lot of people have dubbed it a “scam”, when in reality they didn’t have the marketing skills they needed to be successful. That’s not to say there aren’t scam companies out there, because there most certainly are. However, not every multi-level marketing company is going to rip you off. After all, people go to college for years to get degrees in marketing, why should the random average individual believe they can run an entire personal business with no prior experience? As someone who has been network marketing and online marketing for upwards of 4 years now, I’m going to let you in on a major secret: the 3 biggest mistakes you’re making when it comes to network marketing.
First of all, you have to keep in mind that you’re branding yourself. If you don’t follow through on promises, or you do nothing but post in random Facebook groups three times each day, then you’re branding yourself as a scam artist, and that’s what your entire potential pool of customers are going to brand you as. Once you’ve set this image for yourself, it’s pretty much set in stone, so you have to be very careful not to make yourself look spammy, regardless of how excited you are about your company in the beginning. One way to combat this is to build legitimate relationships with your potential clients and partners. I’m not talking about the kind of relationships that send you out on fancy dates or makes you propose, I’m talking about the kind of customer/business relationships that remind you why one of your clients just bought that cocktail dress, or which of your clients are going through a tough time and could use some extra cash. Thanks to status updates and the wonderful world of social media, this is a bit easier to accomplish than it was in the days of door-to-door selling.
Second of all, you need to remember that visual effects are everything. If your website looks sloppy, that reflects on the entire business. By sloppy, I mean hard to navigate, displeasing to look at, or confusing for the customers that may not be so tech savvy. Another part of this is grammar and spelling. If you can’t type proper English, many people won’t want to sign on as your recruit. Obviously, your grammar isn’t always a reflection of your marketing skills, but in the average human brain, the two are very closely related, because they’re both fairly simple to learn and majorly based on effort. One way to keep your grammar and spelling in check is to read more and make sure to proofread and edit any blog post, status update, product description, etc. If you’re looking to improve the layout of your website, there are professional options, or you can attempt to do it yourself with a little coding!
Next up on the list of importance is attitude and enthusiasm. If you don’t genuinely love the products and care about the company, then your recruits aren’t going to love the products and care about the company, and your potential customers won’t find your products worth purchasing. After all, you’re trying to sell these products! This can’t be a just for money ploy, you should love these products more than even your most loyal customer, and if you don’t then there is a very serious problem, and you should either address your concerns with the company’s management team or choose to resign and find a different company. If it’s the work itself that has you down, there are other options in that department, as well. You can work from home in many different ways, you don’t have to result to network marketing if it’s not something you enjoy.
If you’re online and you’re looking for leggings, you’re in good company. They’re cool, versatile, and stylish, so naturally, all of the major pop culture influences are wearing them. Whether you’ve paired them with a skater dress or a sweat-inspired tank top, you’ve got the perfect outfit to get you throughout the day.
Personally, I’ve never worn a more comfortable or better fitting pair of leggings than those that I received from Abby + Anna. Abby +Anna is a direct sales company, as are most of the companies that I’ve been writing about lately. They are set apart from Legging Army, La La Leggings, and other legging companies, because they have much more than tights to offer! Also equipped with skirts, dresses, and other women’s fashion, this online retailer is BOOMING! It’s not difficult to figure out why, once you have a piece of their fabric pressed up against your skin. It’s softer than silk, breathable enough for even the most hot-natured individuals, yet warm enough to wear outside on an Autumn day. Their outfits are colorful, bold, and stylish. They keep up with the latest trends, and their material is always well-stitched. There’s really not a good reason to avoid checking out their website. The clothing fit me, it fit my mother, and it fit my best friend. Not to mention, I’m sporting a BEAUTIFUL country-themed keychain on my purse, right now, courtesy of an Abby + Anna distributor.
Why should you support Abby + Anna? Well, it’s not really as much about the company, as it is about the people representing it. Like all other direct sales companies, independent distributors spread the word about their favorite Abby + Anna products, and try to get their friends and family to buy under their shop, in order to receive a commission that will let them pay their bills, take their children to a movie, or even buy family groceries for the week. It’s very difficult to support yourself solely on a direct sales income. Not because the money isn’t legit, because it really is, and not because the work isn’t worth it, direct sales has been one of the most rewarding positions I’ve held, but because the money isn’t steady or guaranteed, but the bills are.
Recently, I came across a woman with one of the kindest hearts I’d ever seen. She wanted me to review her products on my blog, like I had with so many others before her, but when I found out that this lovely lady has been battling Leukemia for over 6 months. She’s a wife, a mother, a businesswoman, and a human being. She’s trying to pay for her chemo, her daughter’s wants and needs, as well as her husband’s medical treatment, which he hasn’t been able to seek due to their lack of finances. I understand the struggle of seeing “Cancer” pop up on a test result, and it isn’t a pretty sight. It’s almost safe to guess that if you’re reading this, cancer as touched you or someone you love in a difficult way, as well.
With all of this in mind, the quality of the products, on top of the personal need of the independent distributor that’s just trying desperately to keep her family afloat, I ask that each one of you reading this article take a moment to go look at her website. If there’s nothing you’re interested in buying, there may be a good Christmas gift or birthday present that you could pay forward. Thank you, my readers, for all the love and support you send into the hearts and homes of people whom you’ve never met. It’s truly amazing what can happen when a group of people get together and decide to make a change. You could change somebody’s life, or even save somebody’s life. So, when someone on the street asks you where you got that beautiful maxi dress you’re wearing, you’re going to be able to say from Misti Kirkland of Abby + Anna, in honor of a great cause.