The Boss Babe Blog
Build your career without sacrificing your life.
Some social media sites work better for sharing your favorite cat videos than promoting your latest products. Unfortunately, I had to find that out the hard way. As I always say, I want to make your entrepreneurial journey just a little bit easier, so I’m going to let you in on a little secret: There are 3 SUPER popular social media websites that just aren’t worth wasting your precious time on…unless of course, you’re relaxing with some cat memes. All of your friends might be on these sites, but that doesn’t mean all of your friends are shopping on these sites, and it doesn’t mean they’re checking their newsfeeds regularly, either.
Some brands have been super successful with this newer application, but most don’t even know where to begin. Call me naïve, but I just can’t seem to wrap my head around how one would go about promoting on this app. It’s all about person-to-person, secretive conversation that goes away…You’re a brand! You don’t want to go away! Not if you’re smart, anyway. Sure, you could use your “story” to send messages out to all of your friends, and you might even get featured in the News section. However, if you’re not a personal brand like Kylie Jenner or Bella Thorne, then I suggest you leave this app in the dust for those who are. Plus, it takes up a heck of a lot of space on your phone, so it may be worth deleting altogether. Facebook (an app that you MUST have to be successful, in my opinion) has recently introduced “stories”, as well as filters, so they may not be as cool as the Snap Chat filters, but they will work. Besides, you can clear your Facebook history, so that’s just as good as a disappearing message, because you’re not sending anything that you wouldn’t want your grandmother to see, right? Right.
*A teenage scene kid cries in the distance* At first, I thought Tumblr had something going for it. Actually, I have 3 accounts, myself…and one of them was created specifically for business. Guess what? They’re all 3 abandoned. Guess why? The rest of the world abandoned theirs as well and I lost an audience, save all the teenage girls that couldn’t stop gushing over Harry Style’s dimples. The fact of the matter is Tumblr takes more time and attention than other social media sites, because it’s basically just a second blog that you’re running, and it’s exhausting. So, if you want to host your main blog through Tumblr just for the cool features, go right ahead. I’m not host-shaming anyone. I do suggest that you pay for your own domain name, because “.tumbler.com”, isn’t the most professional look. Other than that, it’s not worth the time. This application doesn’t take up quite as much storage on your phone as Snap Chat, though, so if you want to keep a personal account just to secretly fangirl and/or read some pretty chill quotes, that’s completely valid reasoning.
I know, I know. “Every business professional needs a solid LinkedIn page…”, just no. I’ll be honest. I bought into the hype at first. “This is a place I can make friends with other entrepreneurs!”, I thought. Turns out, I’ve had a LinkedIn account for months, and while I’ve gotten hundreds of connections, no one has actually had the guts to private message me with a question, comment, or business opportunity. They’re all just sitting around trying to promote their dead-end products, just like you, and all of a sudden something that had potential to be a very good thing turns sour. Sad. I hoped to at least get some friendly and professional comments or criticisms on my work, but that never happened. In fact, I got little to no engagement at all! Since this isn’t exactly the type of social media site that you can expect to use for personal reasons, there’s really no point in keeping the application on your device at all, in my opinion. They do have a nice online version, though, and you can actually use it to create your resume or cover letter. Then, as long as you keep the account open, you can apply to jobs and other important business affairs using your LinkedIn profile. Of course, if you’re looking to do things the old-fashioned way and print out your important papers, you’ll want to look elsewhere for that too. It looks like poor LinkedIn just doesn’t make the cut.